Book Publicity: How the Sausage is Made

Marriott Conference Center C

Sunday, 12:00-12:45

In this panel, two leading literary publicists and a prominent literary critic share the ins and outs of the book publicity and book reviewing process, offering insight, advice, and cautionary tales along the way.

Presenters

Whitney Peeling

Whitney Peeling’s in-house publicity career began (while the ink on her college diploma dried) at Houghton Mifflin Harcourt, continued at W.W. Norton, and concluded at PublicAffairs, where she was the Director of Publicity for four years. Travel throughout India; work with one of her heroes, Nobel Peace Prize-winner Muhammad Yunus in Bangladesh; and a three-month sabbatical full of intensive reading marked her time before she returned to New York and then Philadelphia as an independent publicist in 2010. Past and present clients and projects include the Whiting Foundation, Daniel Kahneman (Thinking, Fast and Slow), Eric Schlosser (Fast Food Nation, Reefer Madness and Command and Control), Elizabeth Kolbert (The Sixth Extinction), Paul Farmer (To Repair the World), and Adam Grant (Give and Take and Originals). Peeling is a co-founder of Broadside PR, a literary marketing and publicity group that works with writers and literary organizations.

Michael Taeckens

http://michaeltaeckenspr.com/

Michael Taeckens' twenty years in the publishing industry include roles as the long-time publicity director at Algonquin Books and the marketing director at Graywolf Press; since 2014 he has been working independently on marketing and publicity for authors, publishers, and literary organizations. Past and present clients and projects include the Whiting Foundation, the American Booksellers Association, Nicole Dennis-Benn (HERE COMES THE SUN), Mary-Louise Parker (DEAR MR. YOU), Kevin Young (BLUE LAWS), Belle Boggs (THE ART OF WAITING), Leslie Jamison (THE EMPATHY EXAMS), and Sara Gruen (WATER FOR ELEPHANTS). A graduate of the Iowa Writers' Workshop, he writes the Reviewers & Critics column for Poets & Writers and is a co-founder of Broadside PR, a literary marketing and publicity group.

Kate Tuttle

Kate Tuttle writes on books for the Boston Globe. Her reviews, interviews, and essays have also appeared in Salon, the Washington Post, the Los Angeles Times, the Rumpus, and elsewhere. A board member of the National Book Critics Circle, she also serves as director of the Decatur Writers Studio, a newly launched literary center that is a project of the Decatur Book Festival. Tuttle lives in Decatur with her husband and son.

Moderator

Michael Taeckens